Message Pull-Through and Why Impressions Mislead Comms
July 5, 2026
Impressions measure opportunity, not attention. They say nothing at all about message. That gap is what message pull-through exists to close.
Newsroom
What’s moving in health influence.
Why HCP Audiences Trust Licensed Creators the Most
July 5, 2026
Clinicians increasingly get their professional signal from other clinicians on open platforms. The creators they actually listen to hold a licence to practise.
Adverse Event Reporting in Pharma’s Creator Campaigns
July 5, 2026
Creator campaigns invite conversation, and conversation about medicines produces safety information. A campaign brief that plans for reach and engagement while ignoring pharmacovigilance has planned for half the job.
NEWSLETTER: June 2026
June 19, 2026
Read our June newsletter: Health Creator Leaders launches social media campaign against vaping.
Announcing: New Campaign to Stamp Out Vapes
June 18, 2026
Vaping among our young people has reached crisis levels. More Must be Done.More Must be Done. We’re parents and doctors
Newsletter: May 2026
May 15, 2026
Newsletter: May 2026
In this Edition:
NEW creator search function launched.
Join the board of advisors.
Read about our London event attended by creators and science journalists.
Newsletter: April 2026
April 14, 2026
In this Edition: Health content creators on social media often face misunderstandings. Here are some insights into the processes health creators follow when crafting their content. Recently, a medical student faced a TikTok ban after accusations of misogyny, highlighting the challenges creators can encounter. Additionally, there are limited spots available for our upcoming event in London on bridging the gap between health science journalism and health content creators. Register now to secure your place.
London: From News to Views (Free)
April 14, 2026
When: Friday 8th of May 6-10 pm.
Where: The Union Private Members Club, Soho London.
Cost: Free to health care professionals.
We are pleased to announce an exclusive policy and networking event with our partner Mr Ben Deighton, the current President of the World Federation of Science Journalists (WFSJ) to bridge the gap between social media and a network of nearly 10,000 mainstream journalists globally to strengthen collaborations and broaden health information coverage. And beside that, enjoy an evening attended by some of the UK’s most trusted health creator professionals. Oh food and beverages are on us! Register interest now.
Building Trust in Healthcare Through Social Media
February 16, 2026
An interactive discussion focused on strengthening public trust through transparent, evidence-based healthcare
Healthcare Leadership in the Digital Age
February 16, 2026
Join Health Creator Leaders for an insightful session on how healthcare professionals can use social media